Our story didn’t start with a grand vision. It started simply, with a desire to help where we could. My wife, our two daughters, and I spent years volunteering at our local animal shelter, showing up day after day to care for animals who’d been abandoned or surrendered. It wasn’t glamorous work—cleaning kennels and litter boxes, walking dogs, and comforting scared cats—but it was real, and it taught us lessons that changed us forever.

The senior pets left the deepest mark on us. These were among the sweetest, most loyal animals, yet they were regularly overlooked. Not because people didn’t care, but because age and health issues made them seem like a challenge. We watched families, full of love and heartbreak, surrender pets they’d cherished for years because they simply couldn’t afford the mounting costs—vet bills, medications, special diets. It wasn’t about a lack of love; it was about money, and that reality hit hard.

What we saw at the shelter humbled us. We saw the endless efforts of shelter staff doing so much with so little. We saw the toll on families and the confusion in the eyes of pets left behind. We saw how fragile the system was—not just for the animals, but for the humans who loved them. And it led me to couldn’t stop thinking, “How can we make a greater difference for pets and pet parents?”.