Deniza Marcinkevica, Manager Business Development, Skytails.com Generation Z doesn’t treat pets as accessories. They treat them as family. They: Spend more on premium nutrition Prioritize mental stimulation Share pet content socially Adopt earlier in adulthood But there’s a deeper shift happening. Emotional Integration For many Gen Z owners, pets are: Companions in remote work. Emotional anchors. Daily mental health support. Pets are part of identity. Financial Transparency M