Deniza Marcinkevica, Manager Business Development, Skytails.com Stress changes how we think. Under pressure, the brain shifts into survival mode - prioritizing speed over logic and emotion over strategy. That’s why financial decisions made during pet emergencies are often: Rushed More expensive Regretted later When a vet says, “We need to act now,” you’re not comparing options - you’re reacting. Stress can lead to: Delaying treatment due to fear of cost Choosing suboptimal ca