Deniza Marcinkevica, Manager Business Development, Skytails.com Most people assume that those who don’t plan are careless or uninformed. That’s not true. Many people who avoid planning for pet emergencies are intelligent, successful, and deeply loving pet owners. So why don’t they plan? Because planning forces emotional discomfort. It requires imagining your pet getting hurt It confronts uncertainty and loss It breaks the illusion of control Our brains are wired to avoid emot